COUPLE of months back I stumbled upon a website called Villcart, which sells handmade products online. I read about it on a site called The Better India (TBI), which chronicles stories of progress – initiatives by Indian people that have led to social impact of some sort.
Interestingly, TBI itself could be considered as an initiative in the direction of social impact because it was founded and is managed by a bunch of professionals with day jobs.
Coming back to Villcart, since I love handmade stuff especially by our talented Indian artisans, I surfed the site and several items piqued my interest.
These little treasures are made by artisans in Gujarat, Maharashtra and Rajasthan, many of whom are tribals and women, sometimes simultaneously both. The pricing was pretty decent but I wouldn’t say that it’s the pricing that gives it the edge. The stuff has a nice finish, and quite pleasing to the eye.
Like the six-seater rack (top right) made by artisans in Jaipur, from mango tree bark and ceramic, costing Rs 1140. There is a similar one in Fab India for Rs 870 + tax, but not as pretty as this one.
Also spotted in Dilli Haat, which was around 650, but again it looked rather run-off-the-mill. I would say that the piece from Villcart has a certain wow factor. One can store jewellery and just about anything in the rack. We use it to store all kinds of random clutter that exasperates me when strewn across clear surfaces.
Meenakari art work by artisans in Udaipur. The colours are just scintillating! Seems I miscalculated its size, when I placed the order.
This little bright yellow candle holder made of blue pottery from Jaipur was Rs 100 each, with splashes on blue and green!. It manages to infuse a splash of colour into thesurroundings.
You can ask a question and expect a prompt response, and Kiran, Founder of Villcart is pretty hands-on. An IITian turned entrepreneur, he considers his enterprise to be one way of problem-solving – encourage the livelihood of artisans by marketing what they create. In one of his mails, he mentioned that that there are “10s of 1000s of good designs in the rural areas’.
I urge people to buy more handmade stuff by artisans, whether from an online portal like Villcart or directly from the artisan himself, because there’s a certain charm and a personal touch when something is crafted by our God-given hands.
Though if you bargain with the poor artisan, till the cows come home, until what he earns is a pittance, that defeats the purpose now doesn’t it? It’s not like one would do the same with the sales girl at Shoppers Stop
You get my drift…

























