I RECENTLY spent the day at a design institute, accompanied by a young PR professional. A sweet girl, she seemed eager to please but clueless about her client. She couldn’t answer any of my umpteen questions, and by the end of the day I gave her an itty-bitty lecture on why her ignorance isn’t doing justice to the client or me. I was amazed by my discoveries, post.
Turns out she doesn’t care much about PR and is artistically inclined. Art is no career, said her papa. The blood drained from her face and she became pale. I got a sense that she was a docile girl, the kind who lives in a world of her own making. Must be suffering extreme boredom in silence, in this PR gig (not all of us are forces of nature!).
I felt guilty for my little diatribe and decided to make some amends. Can you take up art as a hobby, and be creative in your own time? She seemed open to the idea, and considered pursuing art at least as a hobby. Though the spirit is willing, only time will tell if the flesh is willing, too. Fingers crossed.
Tags: art, design, PR, public relations
