I’ve never been one to swoon over fancy gadgets. But the Sony Ericsson W810i TV commercial, struck a chord, literally.
The ad depicts people in cities who tend to be alone a lot and spend eons of their week commuting by public transport. “I love my commute” goes the punchline, as the visual makes these solo activities seem less cumbersome, with music in one’s ears. I knew that I had to bid farewell to my 2-year old, rickety-looking Nokia 6610.
Music is that one tangible thing, which can uplift spirits, make a moment seem more interesting, tap emotions and feelings that you thought you could never feel again.
Though I’ve never bought anything commercial said by a commercial or for that matter bought the product it is trying to sell, I picked up the W810i, because I loved the commercial. It told a story I could relate it. It played music that stirred something within me.
I wondered if my new acquisition would make me more disconnected and oblivious to the events taking place in my vicinity. Instead, the impact is exactly the opposite.
When I listen to Joan Osbourne’s What If God Was One Of Us or an old Kenny Rogers’ song, I am less consumed by my own thoughts. Instead, I’m noticing every activity taking place in the vicinity VERY closely.
Who’s getting on the bus, who’s getting off, the beggar children scuttling about at the signal, Amul Butter’s take on the latest controversy or scandal on the billboard at the corner of Lucky restaurant.
I love my commute.
it’ll have all been worth it if you can talk from your bedroom rather than sticking your neck outta your balcony!
uh oh!
Sony Ericsson W880i!!!
U know when you go head to head with technology, TECHNOLOGY ALWAYS WINS!!
There, there….