Today seems like an abysmally dull day in th office. However, yesterday had some humorous moments.
Emami, the beauty brand has launched a new fairness cream for men — and guess what it is called? You’ll never guess…and once you hear of it, you’ll roll of your chair.
‘Fair and handsome’!!!!
This product has been launched in Andhra Pradesh. Now you macho types will wonder why er…do men need a cream to lighten their colour when women are supposed to be the ‘fairer sex’?
Market research indicates that a fixed percentage of the sales of the women’s contemporary ‘Fair and Lovely’, have been generated by sneaky, Indian men!
It’s nothing to rejoice about, because the term ‘fairer sex’, is derogatory to dark, dusky women, period. I am dusky and I love my colour. I do not aim to be fairer or envy ‘fair’ women, despite having been brought up in a society where fair is equated with beautiful. Besides, the constant barrage of advertising and social pressures can make a dark, dusky person feel ugly.
When I was growing up, instead of clambering for a pack of Fair and Lovely, I stopped to wonder, how come Naomi Campbell or Smita Patil could look so gorgeous.
In fact, a friend of mine who happens to be dusky, is beautiful. But at the ripe old age of 28 she is still insecure about her colour — this inspite of being well-educated, funny, independent, creative and equipped with a dozen other qualities that add spunk to any new age woman.She always carries an umbrella when she heads out in the sun, to point of obssessing about it.
O how my blood boils when people make statements like, ” She is looks good, fair and all.”, or “Apply some sun-screen or you shall become dark”, in this day and age. Educated people in my own my family have made statements like these and I have given them a piece of my mind.
But, will that make any difference? Will it make them change their concept of beauty, as the beholders? I can make them shut-up, but can I make them see differently?
